Anne Kalliomäki

Storification, a story driven strategic design method developed in Finland, has been used by companies for over a decade. Behind the method is Story Designer Anne Kalliomäki. Anne has worked in various leading Finnish television and film companies. She has a BA degree in Media Production and an MA in Creative Writing as well as a professional qualification in Audiovisual Marketing. Anne has studied in Finland and the UK.

Anne Kalliomäki created the method of storification by combining service design with her indepth knowledge of dramatic storytelling. She has been working together with leading service designers in Finland to create the method of storification, that entails developing a company’s service process and business as a whole into an engaging story. It is a form of strategic design that uses the core story as a tool to improve the quality of customer experience. The story is used at all levels of business, both in the digital and physical service environments, at all the different stages of the service process and in marketing communications.

“It is time to transform your customer experience into a story experience.”

Anne is a well-known and respected expert in training professionals from various backgrounds, and works with companies and organisations from all over Finland. Kalliomäki is also an authorized coach at the Visit Finland Academy.

The various tools used in storification developed by Anne Kalliomäki are at the same time innovative and practical. They provide an excellent tool to tackle the challenges that companies and organisations face in today’s challenging business environment. By using storification, companies can create customer experiences that really stand out.

Anne Kalliomäki is the author of “Storification – The Red Thread of Service Experience”. (Talentum 2014). The book was awarded the Finnish Silver Feather Prize 2015.