Themes & Topics
Iliana Cruz is a well-known expert in Commercial Management across travel & leisure ecosystems. She thrives on innovation, technology, and the power of high-performance teams to answer business questions like:
• How AI and Machine Learning is will change the world of revenue management and pricing across industries?
• How to optimize revenue generation through digitalization and transformation of old legacy operations and processes?
• How to hire the right talent and build cutting-edge, motivated teams for full-scale transformation success?
• How to empower and upskill talent in order to place them on a high–paced career development trajectory?
• How to build ecosystems through partnerships, streamline and connect the partners and maximize revenue?
• How to lead and run operations in ever-changing macroeconomic conditions, directly impacting the travel & leisure industry?
- Artificial Intelligence and Machine Learning
- Cross-cultural management
- Innovation through technology
- Revenue management
- Strategy & Leadership
- Transformation & turnaround
- Travel & Leisure ecosystems
Fees
Keynotes: Please enquireIliana Cruz
Turnaround Expert, Innovation through Tech Enthusiast, Revenue Management Expert, Amusement Parks & Airlines Send enquiry ›Iliana Cruz is the Corporate Director at Parques Reunidos and in charge of Revenue Management & Distribution of the group’s 62 amusement parks across Europe, North America, the Middle East, and Australia.
Expert in Revenue Growth, Pricing, Revenue Management, and Ancillaries
During her professional career, she has had the opportunity to gain an extensive global experience in Commercial Management across travel ecosystems.
She is known as the expert in Revenue Growth, Pricing, Revenue Management, and Ancillaries, constantly innovating new revenue streams that match the changing customer demand.
Her core competence and passion are to digitalize and transform underperforming legacy operations, processes, and partnerships to best-in-class financial performance. This she does together with custom-built, high-performance teams that work closely together to achieve transformation objectives.
A non-stop learner
During her 20 years of commercial and revenue generation experience, Iliana has worked with leading travel companies such as KLM, Vueling (IAG Group), Northwest Airlines (Delta), Mexicana Airlines, Air Baltic, LOT Polish Airlines. In addition, she served as Managing Director for retail on-board (Gate Group) serving different airlines in Europe and as an independent consultant with leading carriers in Europe and Africa.
Iliana Cruz has led Revenue Management and Pricing teams under different aviation models and unique revenue business strategies for the network, regional, and hybrid-low-cost carriers.
Iliana has an Executive MBA from IMD in Switzerland and a Marketing / MIS degree from the University of Minnesota’s Carlson School of Management. Recently, she finalized her Digital Business Strategy Program with MIT Sloan Executive Management.
Currently based in Madrid Spain, she has lived and worked in the U.S., the Netherlands, Switzerland, Mexico, Latvia, and Poland. Among others experience with growth markets including China, India, Latin America, and Eastern Europe. Iliana is driven by disruption, transformation, and new technologies. As a non-stop learner, Iliana is involved in other industries in RM and Pricing and frequently attends major aviation conferences as a guest and speaker.